AI centar company facts

Facts about the company in one place. If you read something different elsewhere, this page is authoritative.

Updated: October 2026.

Basics

Name: AI centar
What we are: Software company: business applications, AI integration and AI training
Legal entity: Jovan Njegić PR Beograd (Novi Beograd)
Tax ID (PIB): 115462789
Registration number (MB): 68385598
Registered in: Belgrade, Serbia
Clients: Micro, small, mid-sized and large companies in any industry
Website languages: Serbian, English, Russian, Chinese
Contact: Form on the home page
Website: centar.ai

Custom business applications built around the company's process.
AI in existing processes: AI runs inside the business system, with roles, an audit log and cost control, not as a separate chat in the browser.
Practical AI training for teams, on real examples from their work, without academic jargon.

Trainify: a PWA for gyms, studios and personal trainers — booking, packages, training plans, measurements, messaging and a role-based AI assistant.
WebShop: an online store — standalone, as a Trainify module or embedded in another system; email, Telegram and web push marketing, loyalty, promo codes, white-label.
Operativa: an operations platform for construction and field companies, 11 modules behind one login — estimates, procurement, field work and timesheets, transport, fleet, health and safety, AI over documents.
AI Tim Studio: a platform with AI agents for software development — coming soon, not yet available.

A five-question assessment of where the business loses time; recommendations are computed in the browser (centar.ai/en/upitnik).
A blog on using AI and software in small businesses (centar.ai/en/blog).

We build our applications together with BERIC TECH (berictech.com). It is a separate company; Trainify, WebShop, Operativa and AI Tim Studio are joint products of both.
AI centar (centar.ai) is a private software company. It is not part of any government, university or other institution with a similar name.