About usSoftware development
We build real business systems that get the job done — not just brochure websites.
Custom software
One system for your entire business
Data, teams, processes and reports connected on one platform — built around how you work, not the other way around.
Custom build
web, CRM, ERP, workflow
Ready solutions we already use in production
Besides custom development, we offer products for education, sales, and operations.
AI inside your apps — not a separate browser chat
AI features inside business systems: controlled, in context of your data and processes.
About us
Software engineering and AI — for companies that need systems, not chaos
AI centar is your partner for business application development and practical AI in real workflows.
About us
About usProcess understanding
We start with how your team actually works, and only then choose the technology.
About usAI implementation
We embed AI where it delivers measurable time savings and better decisions — not as decoration.
About usLong-term support
From idea to application, training, and maintenance — we stay your technical partner.
About usOur mission
We build tailored business applications and enhance them with AI that saves time, cuts manual work, and improves business decisions.
Services
From app development to AI training and support
Full range of services from a serious software company — focused on business value.
ServicesCustom applications
We build software around your business process, not the other way around — no generic templates. Web apps, internal systems, admin panels, CRM, ERP, workflows, and reports, connected to the tools you already use, so data never has to be retyped.
ServicesAI integration into applications
Our key strength: we embed AI directly into your applications and data, not as a separate external chat. Assistants, document analysis, smart search, and task automation run inside your system, with connections to OpenAI or other providers of your choice.
ServicesBusiness process automation
We eliminate the repetitive manual work that eats up hours and creates errors. We automate document processing, notifications, data synchronization, and workflows, so routine tasks run on their own — accurately and on time.
ServicesTraining on working with AI tools
Hands-on training tied to your team's real work, not generic presentations. We show how ChatGPT and related tools can speed up sales, marketing, administration, support, and management, with safe and responsible use.
ServicesConsulting & digital transformation
We help you clearly see what is worth digitizing, automating, or improving with software and AI — and what isn't. You get a concrete, prioritized plan with an impact estimate and realistic steps, instead of expensive experiments.
ServicesMaintenance & support
After delivery we remain your technical partner — we don't disappear. We handle hosting, monitoring, fixes, and upgrades, and keep developing the application as your business grows and changes.
Applications & products
Ready solutions we already use in production
Besides custom development, we offer products for education, sales, and operations.
Education & fitnessTrainify
Gyms and trainers lose time to messaging chaos, manual scheduling, and disconnected tools. Digital PWA for gyms, studios, and personal trainers — scheduling, packages, plans, measurements, communication, and role-based AI assistant. AI generates plans, answers client and trainer questions, recognizes meals from photos, and provides monthly progress insights.
E-commerceWebShop
Businesses need a sales channel that works standalone or inside existing apps without breaking UX. Flexible e-commerce — standalone store, Trainify module, or embedded shop; with marketing (Email/Telegram/Web Push), a loyalty program, promo codes and white-label branding. Natural-language product search; AI demand forecast, recommendations and automatic sales insights for managers.
Operations & field workOperativa
SMB contractors lose money on slow estimates, inefficient procurement, and poor field visibility. Operations platform with 10 modules under one roof: estimates (EstimateFlow), procurement & auctions (SupplyBid), field & timesheets (WorkTrace), assets (AssetLedger), fleet (FleetOps), workplace safety (ComplianceGuard), AI over documents (KnowledgeAI) and onboarding (OnboardAI) — one login, one source of truth, full audit. AI estimate priorities, demand forecast and recommendations, 3D load & route optimization, AI document search and risk assessment — from your data.
AI project developmentAI Tim Studio
Teams need structured project planning and development with AI support. Project management platform with AI assistance — coming soon. AI helps analyze requirements and improve team productivity across the lifecycle.
Coming soonLearn more
AI advantage
AI inside your apps — not a separate browser chat
AI features inside business systems: controlled, in context of your data and processes.
AI advantageSafer, controlled usage
AI runs inside your system — with roles, audit logs, and token cost awareness.
AI advantage · 01AI assistant inside your application
Employees get answers from your company's real data, without switching to an external chat and without leaking confidential information.
AI advantage · 02Automatic document reading
Contracts, quotes, and orders are read and processed in seconds, with controlled, role-based access.
AI advantage · 03Summaries and reports in one click
The system generates summaries and reports from your business data, not from empty prompts.
AI advantage · 04Smart search across company data
A single natural-language query finds information in your catalog, clients, orders, or projects.
AI advantage · 05AI support for employees and customers
Chatbots and assistants respond in the context of your business, with clearly defined boundaries.
AI advantage · 06Recommendations and process optimization
AI suggests priorities, risks, and next steps based on your real work, not generic advice.
AI advantage · 07Controlled and secure usage
Roles, costs, tokens, and a full audit trail — AI runs inside your system, under your control.
How we work
From first call to long-term support
Clear, predictable process — no surprises in scope or delivery.
How we work · 01Business process analysis
We map how your team works today, where time is lost, and which problems the software truly has to solve.
How we work · 02Solution proposal
We define the scope, modules, and integrations, and pinpoint exactly where AI delivers the most value — with a clear timeline and budget.
How we work · 03Application design & development
We build the system iteratively, in clear phases with regular progress reviews, so you can always see what's done.
How we work · 04AI integration & automation
We embed AI features and automation into your real workflows, so they work on your data from day one.
How we work · 05Testing & user training
We thoroughly verify quality and train your team to use the system safely and independently from day one.
How we work · 06Maintenance & ongoing development
We remain your technical partner for support, upgrades, and new features, as the application grows alongside your business.
Who it's for
For companies of any size and industry
The industries below are just examples — we're not limited to them. We build for micro, small, medium and large companies, in any field and for internal teams, tailored to your process.
Industry solutionGyms & fitness
View solution
Industry solutionConstruction & contractors
View solution
Who it's forRetail
Stock, orders and customers in one place — no spreadsheets that don't add up.
Who it's forEducation & training
Enrollments, groups, payments and materials automated — more time for the learners.
Who it's forLogistics
Shipments, routes and status in real time — no more guessing where things are.
Who it's forServices
Booking, quotes and billing without paper — the client sees everything, you don't type twice.
Who it's forManufacturing
Work orders, usage and stock connected — you know a product's cost before you make it.
Who it's forAdministration
Documents, approvals and deadlines in one place — nothing lost in email threads.
Who it's forSales teams
Leads, quotes and follow-ups in one flow — no contact slips through.
Who it's forSupport teams
Tickets, knowledge base and AI replies — faster answers with less repetition.
Who it's forInternal operations
Processes, tasks and records digitized — less routine, more oversight.
Who it's forSMBs
One system instead of ten tools — sized for a company that's growing.
Technologies
Tools and platforms we build with
We use proven, modern technologies — from frontend and backend to AI and cloud infrastructure.
FrontendFrontend
Fast, modern interfaces with React and Next.js, type-safe code in TypeScript and a consistent design system via Tailwind — apps that load fast, look sharp and stay easy to maintain.
BackendBackend
Reliable logic and data: services in Node.js and Python, a PostgreSQL database and Redis caching — stable, secure and ready to scale without downtime.
AI / MLAI / ML
The heart of our edge. We build AI directly on your data: RAG search and chat over documents, embeddings and vector search, AI agents and task automation. We connect OpenAI and other models — including local/on-prem options — with cost and role controls and a full audit trail, no black box.
Cloud & DevOpsCloud & DevOps
Secure hosting and delivery: Azure and AWS, containerization with Docker and fast deploys — with monitoring, autoscaling and high availability.
AI training
Practical team training — no academic jargon
We help employees use AI tools in daily work — clearly and practically.
AI trainingTraining tailored to your real work
We build the program around your team's real tasks — examples from your processes, documents and everyday situations, not generic slides.
AI trainingPrompt writing and efficient AI workflows
How to write clear prompts and get accurate, usable results from ChatGPT and similar tools — with verification and fewer mistakes.
AI trainingProductivity for daily tasks
Practical workflows that speed up daily work: writing, summarizing, analysis, and preparing documents and reports.
AI trainingAI in sales, marketing, admin, and support
AI by role — concrete use in sales, marketing, administration and support, with examples for each team.
AI trainingSafe and responsible AI in the company
What's safe and what isn't: data protection, confidentiality, clear boundaries and responsible AI use across the company.
AI trainingExamples from your processes and documents
We work on your real examples — documents and processes — so the team can apply what they learn right away.
Blog
Guides & advice
No hype: concrete articles on what AI and software actually change in everyday work.
E-commerce8 min read
A small online shop that sells more — without constant discounts
A discount is the easiest and most expensive way to make a sale. How a small e-shop can grow sales through better search, recommendations and automation — instead of eating its margin on sales every month.
Read the article
Fleet7 min read
A paperless fleet: how to know where your vehicles, costs and deadlines are
Registrations that expire, services that get forgotten, fuel that no one tracks per vehicle. How a small company with a few vehicles can keep all of it in one place — without a folder in the glovebox.
Read the article
Fitness7 min read
Why members leave the gym (and how software stops it)
Most membership cancellations do not happen overnight but quietly — through absences no one notices. How to spot who is dropping out in time and retain members without extra admin.
Read the articlePartner program
Refer us and earn
Know a company that needs custom software or one of our apps? Refer us — and we share the success with you.
1
Sign up
Sign up and get your referral code.
2
Refer
Refer us to a company or someone who needs software.
3
You earn
Once they become a client, you earn commission for the first 6 months.
10–20% of the subscription, for the first 6 months. The more new clients you bring — the higher your percentage.
For businesses: distributor model
Have a business with your own client base? Become a distributor and resell the service to your clients — contact us for terms.
By the numbers
0
Products in the portfolio
0
Operativa platform modules
0
Pilot clients underway
Pilot program — open until end of July 2026
We're looking for the first 5 companies to build with us
We're young and we don't hide it. That's why we onboard our first five clients on preferential terms — you get the solution at a lower price and our full focus, and we get a case study and a recommendation. Fair on both sides.
Available 2 / 5 spots
Already in the pilot:Trainify · gym, BelgradeWebShop · flower shop, Novi SadOperativa · machinist, Šabac
What you get
- Preferential implementation price
- Priority support and a direct line
- Solution tailored to your process
- Fixed terms in the coming years too
What we ask in return
- Consent for a public case study
- A short recommendation once it's live
- Occasional feedback during rollout
Apply for the pilot
No obligation — first a conversation, then we assess whether it even makes sense.
Free mini-analysis
Where does your business lose time?
Five short questions, no email, no sign-up — get instant recommendations on where software and AI can help the most.
Contact
Send an inquiry or book a consultation
Fill in the form and we'll get back to you shortly — usually within the same business day.
Contact
Ready to bring AI into your business?
Need a tailored app or a demo of an existing product? Book a consultation.